
Kingstown Associates owns and operates seven unique brands. These brands offer items for the outdoors, indoors, the family, and just for you. There’s always something new and exciting in stock, so don’t hesitate to browse.
Your first choice for daily living aids, disability aids and mobility aids.
Healthy Living Direct is the flagship brand under the Kingstown Associates name. Our mission is to source and provide the best products from around the world to the senior age group of over 60s and 70s. Today, Healthy Living Direct is enjoyed by over 100,000 shoppers in the UK.
Fashion Friendly is just one of the many brands under the Kingstown Associates name. We found that customers of our flagship catalogue Healthy Living Direct enjoyed our collection of shoes, accessories and clothing for senior men and women. As a result, we launched the Fashion Friendly catalogue to focus on this growing trend and meet demand.
Garden Ability is another consistently popular brand owned by Kingstown Associates. With a focus on garden décor, tools and wild bird supplies, the Garden Ability catalogue was launched to bring more focus on top quality gardening products.

Housewares Direct was launched to promote adaptive homeware and stylish décor which quickly saw success in its initial catalogue launch. Providing homeware with ease of use and adaptive features means that Housewares Direct has continued to find popularity.

Craft and Hobby is our standalone brand for a wide range of hobbies and crafting activities. Our knitting and paint by numbers especially have found great success in our catalogues and online.